The Alley Brews Privacy Policy

Effective Date: 9/4/2025


The Alley Brews, operated by Mustard Later LLC, explains how we collect and protect your data. We use cookies, analytics, and secure forms. This site is intended for 21+ only.

Who We Are

TheAlleyBrews.com is owned and operated by Mustard Later LLC, doing business as The Alley Brews & Co, a women‑owned brewery in Denver, Colorado.

Information We Collect

  • Voluntary Information: Name, email address, or any details submitted through contact or event forms.

  • Automatic Information:

    • IP address, browser type, and device information

    • Page views and interactions via Squarespace Analytics

    • Security and fraud detection via Google ReCAPTCHA Enterprise

  • Cookies & Similar Technologies:

    • Performance cookies to analyze site traffic and improve performance

    • Marketing cookies for social media integrations (Facebook, Instagram, TikTok)

Cookie Consent

  • On your first visit, you can Accept all or Manage cookies.

  • You may opt out of non‑essential cookies anytime via Cookie Preferences in the site footer.

How We Use Data

  • Respond to inquiries, newsletter signups, and event requests

  • Monitor website performance and maintain security

  • Enhance and customize the browsing experience

Third‑Party Tools

We use trusted services for functionality and analytics:

  • Squarespace Analytics – traffic and performance data

  • Facebook SDK – enables social media features

  • Google ReCAPTCHA Enterprise – spam and fraud protection

Data Sharing

  • We do not sell your personal data.

  • Limited data may be processed by third‑party vendors solely to support site functionality.

User Rights

  • You can request access, correction, or deletion of your personal data.

  • Email info@berkeleyalleybeer.com for any privacy‑related requests.

Data Retention

  • Personal data is kept only as long as needed to fulfill its purpose.

  • Aggregate analytics data is typically stored up to 24 months.

Age Restriction

This website is intended only for individuals 21 and older. If you are under 21, do not use this website or submit personal information.

Changes

Any updates to this policy will be posted here with a new effective date.